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Case Study

There has been a considerable change in shopping habits with customers now using their mobile phones to search for products, read recommendations and purchase online. This has made it inevitable to find inventive ways to stay ahead of the trend when engaging with their customers.

The Challenges Faced In Retail Industry

Customers fall into three main categories:

  1. Happy Customers - who had a great experience and will become repeat customers
  2. Unhappy Customers - who did not have good experience due to items being damaged or missing
  3. Middle Group - customers who did not quite have a great experience

Business strategy is to communicate with the middle group, to understand their issue and identify a way to resolve it. By constantly appraising feedback, you can reach potential detractors, re-engage them and keep them as customers

Engaging with Customers

Voize Up shall provide the flexibility to share results for further analysis with;

  1. Associated partners
  2. Other branches
  3. Additional Stakeholders

The data can be used to identify parts of the customer journey that require attention and then take immediate action to offer the best experience possible for customers.By identifying trends, you are able to develop connections with our customers and identify opportunities within our own sphere of control by analyzing feedback

Benefits of Voize Up Surveys

By utilizing Voize Up’s e-mail feature, survey invitations are sent via email. As soon as a delivery has been made, an automated trigger sends a survey link by email, allowing customers to give feedback at the point of experience.
This customer-friendly strategy has four main benefits:

  1. Increased engagement rates
  2. Not restricted to one question per email (as it will send a survey link)
  3. Feedback at the point of experience
  4. Enhanced personal contact with customers

To increase awareness of the email survey strategy, staff in-store can explain the process, as when people are made aware of marketing initiatives they are more likely to respond

Results

The innovative e-mail survey solution strategy allows for almost real-time communication. The instant nature of the survey invitation being delivered to the customer helps to ensure that their feedback is completely relevant and accurate. We can guarantee really good results sending surveys via email and continue to build personal relationships with customers via this channel. Voize Up promises to ensure that your communication strategy makes you stand out from the crowd.

With over a cardinal number of happy customers, our app interface offers the best approach to enhance their customer base...
For all enquiries, email us: support@voizeup.com

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Create engaging surveys and use Net Promoter Score & CSAT to collect feedback and actionable analytics from customers, employees. Crowdsourcing is one of the best ways to gather people’s insight. Whether you're designing a new product, improving your site, or just seeing if more people like oranges than bananas, your best bet is to ask people - A lot of them. To do so, you'll definitely need a survey

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